Progressive women’s groups launch effort to combat disinformation about Harris

Progressive women’s groups are putting millions towards a campaign to disrupt disinformation and sexist, racist attacks against Senator Kamala Harris — an escalation of their attempts to combat gendered and racially biased narratives around the Democratic vice presidential nominee.

Ultraviolet — in concert with other prominent groups like Emily’s List, Black PAC, and Color of Change — formed the Women’s Disinformation Defense Project, an amalgamation of groups collectively set to throw more than $20 million into ads, research, and offensive strategies that will counter biased narratives on social media and online in real time, especially for voters in battleground states.

“I can’t say ‘this person is seeing this,’” Shaunna Thomas of Ultraviolet told NBC News about those types of narratives and disinformation. “But you can say ‘here’s a group of voters who fit the profile of people who we know are being targeted’ and ensure that they are seeing a different message.”

Even before Harris was even named as Biden’s running mate, prominent female Democrats and women’s groups promised to call out any sexism or racism and take steps to disrupt bias taking hold in political coverage and voter outreach.

Ahead of the first, and only vice presidential, debate, Thomas is prepared for bias to seep in — in online forums or on the stage.

Harris allies, including former Democratic nominee Hillary Clinton, have been vocal warning about the thin line that women candidates often walk on the debate stage because of double standards applied to them. Clinton recently advised Harris to be “firm and effective” when rebutting Pence, but to “do it in a way that doesn’t scare or alienate voters.”

For Mike Pence’s part, his preparations for the debate stage against Harris have included practicing ways to best Harris without opening himself up to criticism that he is acting in a disrespectful or sexist way. Pence is being advised “not to attack a woman,” one ally told NBC News.