Groups Launch Major Six-Figure Spanish Language Radio Buy in Miami, Ft. Lauderdale, Orlando, Tampa, Phoenix, Tucson, and Philadelphia in Push to Turn Out Young Latina Voters
FOR IMMEDIATE RELEASE: Tuesday, October 13, 2020
CONTACT: Anna Zuccaro | anna@unbendablemedia.com
Groups Launch Major Six-Figure Spanish Language Radio Buy in Miami, Ft. Lauderdale, Orlando, Tampa, Phoenix, Tucson, and Philadelphia in Push to Turn Out Young Latina Voters
Ads Feature Unique Local Voices, Music, Urging Latina Women to Vote and “Change the Trajectory of This Country”
UltraViolet Action and UnidosUS Action Fund Provide Latina Voters with Accurate, Local, Voting Information
WASHINGTON, DC — Starting this week, UltraViolet Action and UnidosUS Action Fund, will launch a massive six-figure Spanish-language radio buy targeting approximately 2.6 million Spanish speakers in Miami, Fort Lauderdale, Orlando, Tampa, Phoenix, Tucson, and Philadelphia. The ads, which feature unique local voices and music, urge Latina women to vote and help “change the trajectory of this country” – while providing the listener with accurate, up-to-date voting information.
The one-minute radio spots declare (translated from Spanish):
“We have the responsibility to care for our families and make decisions that are important to protect us. That’s why we know the positions that benefit us. In this election, we vote for those candidates that protect us during the pandemic, that demand that workplaces pay us the same as men, and that respect the choices we make for our families and ourselves. We have the power to change the trajectory of our country–but only if we vote.”
According to Nielsen, 94% of Latina women listen to AM/FM radio – more than any other demographic group in the US. Listen to the ads below:
- Listen here to the ad airing in Miami and Fort Lauderdale, FL on WCMQ-FM, WRMA-FM, WURN-AM, WAQI-AM, WRTO-FM, WAMR-FM, WZTU-FM.
- Listen here to the ad airing in Orlando and Tampa, FL on WRUB-FM, WYUU-FM, WAMA-AM.
- Listen here to the ad airing in Philadelphia, PA on WHAT-AM, WPWA-AM.
- Listen here to the ad airing in Phoenix and Tucson, AZ on KVVA-FM, KHOT-FM, KQMR-FM. KOMR-FM, KLNZ-FM, KCMT-FM, KTKT, AM, KZLZ-FM
“This is the first time that UltraViolet has invested in a six-figure radio ad buy in Spanish to reach Latinx women voters,” said Elisa Batista, Campaign Director at UltraViolet Action. “What is clear to us is that in the battleground states of Arizona, Florida, and Pennsylvania, the elections will be decided by razor-thin margins. It should be no surprise that Latinx communities are the target of massive disinformation campaigns by bad actors who want to suppress our votes. Therefore, it is critical that we invite Latinas, who too often are discouraged from participating in our democracy, to cast their ballots. “
“Latinas will be the driving force behind progressive change in critical states such as Arizona, Pennsylvania, and Florida,” said Orson Aguilar, Executive Director of the UnidosUS Action Fund. “We must reach out to Latina voters since so many vital issues that they care about, including healthcare and the economy, are at stake this coming November.”
All of the ads end with voting deadlines specific to the state, and a link to VoteAmerica.com for more information on voting.
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