Target Caves to Pressure on Minimum Wage, Women’s Group Applauds Step Forward

For Immediate Release: March 18, 2015
Contact: Molly Haigh, 907-750-1999, molly@fitzgibbonmedia.com

Target Caves to Pressure on Minimum Wage, Women’s Group Applauds Step Forward

WSJ Reports Target Minimum Wage Hike to $9/ hour, Women’s Group UltraViolet Says More is Needed

Statement from UltraViolet Co-Founder Nita Chaudhary:
“We’re thrilled about reports that Target has caved to pressure and decided to raise its minimum wage to $9/hr. This is a huge victory for hundreds of thousands of women living at near poverty levels nationwide, but it is far from a living wage. Women working full time deserve to be able to feed their kids and pay their rent. With 2/3 of minimum wage earners being women, we urge Target to act immediately to meet or beat the $10/ hr minimum being offered by many of it’s competitors today.”

See the petition signed by nearly 25,000 UltraViolet members calling on Target to raise their minimum wage: http://act.weareultraviolet.org/sign/Target_min_wage/

Earlier this month, UltraViolet aired online ads near three of Target’s biggest stores letting employees and customers know that Walmart stores nearby have a higher minimum wage. Thousands of UltraViolet members have also signed petitions, made calls to Target’s headquarters, and sent Tweets to Target executives over the last month leading up to this victory.

See the ads here: https://www.flickr.com/photos/79559505@N06/16561259887/

See the Paul Ziobro of the Wall Street Journal’s report on the wage hike here: http://on.wsj.com/18IVQoz
For more information, or for interviews with UltraViolet, please contact Molly Haigh at 907-750-1999 or molly@fitzgibbonmedia.com.

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