Limbaugh Has Advertisers Recalculating Web’s Power

At the same time Carusone was contacting advertisers, Nita Chaudhary began her own, parallel effort. Chaudhary, who co- founded women’s-rights group UltraViolet last year, said she was incensed after reading through a transcript of Limbaugh’s “slut” comments. She spent that afternoon finding Limbaugh advertisers, via the Web and through Media Matters’ website, which had started to track who was still airing marketing on the show. Washington- based UltraViolet and Media Matters aren’t affiliated.