“Someone You Love Had an Abortion”: New Digital Ad Campaign Targets Moderate Swing Voters

Late last week, in partnership with MomsRising and We Testify, UltraViolet—a leading women’s advocacy group—launched a major six-figure new digital persuasion and storytelling campaign targeting progressive younger voters and moderate swing voters on Facebook, Instagram and YouTube in Virginia, Georgia, Missouri and Ohio.

The ads have a simple message for these voters: “Someone they love had an abortion.”

View the 30-second spot here: