The campaign, led by women's rights organisation UltraViolet, is urging Ulta to cut ties with Flock Safety, whose AI-powered cameras can record vehicle number plates and where and when they are detected.
Although Flock Safety noted that the company had partnered with Ulta Beauty back in July 2025, the general public seems to have been made aware after a petition by Ultra Violet, a gender justice nonprofit that “works to create a more inclusive world for women and gender expansive people,” says Jenna Sherman, Ultra Violet’s campaign director whose work focuses on the intersection of tech and gender. The petition demands “that Ulta sever all ties with Flock and immediately shut off Flock cameras in Ulta parking lots.”
The advocacy group UltraViolet immediately launched a public campaign dubbed “Hey Ulta: Mass surveillance isn’t pretty.“ Her video has since become part of a campaign by women's rights organisation UltraViolet, which is calling on Ulta Beauty to sever its relationship with Flock and remove the cameras from its parking lots. UltraViolet describes Ulta as one of Flock's biggest commercial customers. That characterisation comes from UltraViolet; the organisation does not publicly provide a figure for the size or value of Ulta's contract.
The "order requiring The Washington Post to rehire Karen Attiah is a victory for free speech and a rebuke to efforts to silence critics of Trump and his far-right allies,” UltraViolet Action Executive Director Arisha Hatch told EBONY. The advocacy organization, which drives feminist cultural and political change, spoke out against Attiah's firing last year. “At the same time, women journalists, especially Black women, are still facing attacks from the Trump administration and retaliation by some of the country’s most powerful institutions. Karen shows that we can fight back—and win.”
Last year, UltraViolet, a gender-justice organization, launched a campaign online and with posters hung through Miami’s Wynwood neighborhood marking Andrew as “Unwanted in Miami.” They branded him a “sexual predator imported to the U.S. by President Donald Trump.”
Schmidt’s experience highlights a pattern of deceptive marketing on TikTok that appears to be fueling a gray market for GLP-1 medications — including “research grade” drugs that are often in powder form. Content about such weight loss drugs on TikTok primarily targets women through sexualized images and videos, according to a new report from UltraViolet, the gender equality organization.
“We already knew that Todd Blanche and Donald Trump never cared about the 1,000 survivors who were exploited and abused through Jeffrey Epstein’s network. What is a surprise, and a damning one, too, is the fact that a majority of Senate Republicans are just as willing to protect predators and pedophiles for political gain.” —Nicole Regalado, vice president of campaigns at UltraViolet Action
UltraViolet Action, a national women’s rights and survivor justice group, denounces the Senate’s vote to confirm Todd Blanche as Attorney General, and renews calls to the House Oversight Committee to investigate and hold accountable the Epstein network and its enablers.
We’re launching a nationwide effort to hold the powerful people connected to Jeffrey Epstein’s network of abuse accountable. From rapid-response campaigns to high-visibility public actions, we’re making sure the 1,000+ survivors’ calls for justice are heard — not ignored. Give today to help keep the pressure on.