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Inaugural Survivors’ Solidarity March Sparks Nationwide Call for Justice
“This day belongs to survivors everywhere,” said Elisa Batista, Campaign Director at UltraViolet and featured speaker at the march. “Every time a survivor speaks out, they make it easier for another survivor to find their voice—and shift the shame and blame where it belongs: onto abusers and those who enable them. To every survivor: We see you, we hear you, we believe you—and we won’t stop fighting for a better future in which survivors are empowered and abusers are held accountable.”
Fragrance Trend: Dairy, Baby
Activist organization UltraViolet posted online that Ulta Beauty is one of Flock’s “biggest commercial customers” and the internet is not happy. Sr. Director of Brand Communication at the org, Rebecca Gerber, told me they got this information from a press release on Flock’s website as well as an interview with the head of Loss Prevention at Ulta, Rory Stallard, and Flock, where it was noted that post-COVID, Ulta saw an increase in violence at their stores and they implemented technology to help with that.
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Civil liberties group UltraViolet launched a campaign called “Hey Ulta: Mass surveillance isn’t pretty,” urging the retailer to cut ties with Flock and deactivate the cameras.
Shoppers outraged after learning Ulta Beauty stores are allowing Flock cameras
“At a time when women seeking reproductive healthcare, immigrants, protesters, journalists, and others are increasingly being monitored and targeted, the consequences of Flock’s mass surveillance system are staggering,” the organization said in an Instagram post. “We shouldn't have to trade our privacy and safety for a trip to Ulta.”
Flock Camera Backlash Now Extends to Beauty Shops
Ulta shoppers may now have more to worry about than running out of mascara. The beauty retailer has quietly installed Flock Safety's automated license plate reader cameras at some stores, a move that's triggered calls for a boycott and a new pressure campaign from gender justice group Ultra Violet, Allure reports. Flock's AI-driven system logs plates and other vehicle details and can share data with local police, raising fears over mass surveillance and tracking of protesters, immigrants, and people seeking abortions.
Ulta’s use of Flock technology causes upset online
Social media users flooded Ulta Beauty’s Instagram posts this week sharing their frustration about the company’s work with surveillance technology provider Flock after a campaign by activist organization UltraViolet went viral.
Ulta Beauty Faces Fury Over AI Cameras That Track Customers’ Licence Plates: ‘They Can Watch You Shopping’
"UltraViolet, a gender-justice organisation, has launched a campaign titled Hey Ulta: Mass surveillance isn't pretty. The group is asking Ulta Beauty to cut its relationship with Flock Safety and shut down its cameras in its car parks.
The petition argues that Flock's wider network of AI-powered cameras can be used to track people's movements through their vehicle licence plates. UltraViolet also argues that Flock's technology could enable surveillance targeting women seeking reproductive healthcare, protesters and immigrant communities.
'Flock's dystopian license plate readers are supplying the data needed to carry out these attacks,' the organisation states in its petition, adding that the systems are 'often wrong and are regularly used to stalk women'.
Buying Makeup at Ulta? Flock’s AI Cameras Could Turn Your Beauty Run Into a Surveillance Record.
The campaign, led by women's rights organisation UltraViolet, is urging Ulta to cut ties with Flock Safety, whose AI-powered cameras can record vehicle number plates and where and when they are detected.
Ulta Beauty Is Using Flock Cameras at Some Stores
Although Flock Safety noted that the company had partnered with Ulta Beauty back in July 2025, the general public seems to have been made aware after a petition by Ultra Violet, a gender justice nonprofit that “works to create a more inclusive world for women and gender expansive people,” says Jenna Sherman, Ultra Violet’s campaign director whose work focuses on the intersection of tech and gender. The petition demands “that Ulta sever all ties with Flock and immediately shut off Flock cameras in Ulta parking lots.”
She Questioned Flock Cameras at Ulta, and It Sparked a Bigger Debate About Privacy
The advocacy group UltraViolet immediately launched a public campaign dubbed “Hey Ulta: Mass surveillance isn’t pretty.“ Her video has since become part of a campaign by women's rights organisation UltraViolet, which is calling on Ulta Beauty to sever its relationship with Flock and remove the cameras from its parking lots. UltraViolet describes Ulta as one of Flock's biggest commercial customers. That characterisation comes from UltraViolet; the organisation does not publicly provide a figure for the size or value of Ulta's contract.
Mass Surveillance Isn’t Pretty: Over 10k Women Sign Petition to Remove Flock Cameras from Ulta Beauty Stores.
Survivors deserve accountability — not silence
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