The campaign, led by women's rights organisation UltraViolet, is urging Ulta to cut ties with Flock Safety, whose AI-powered cameras can record vehicle number plates and where and when they are detected.
Although Flock Safety noted that the company had partnered with Ulta Beauty back in July 2025, the general public seems to have been made aware after a petition by Ultra Violet, a gender justice nonprofit that “works to create a more inclusive world for women and gender expansive people,” says Jenna Sherman, Ultra Violet’s campaign director whose work focuses on the intersection of tech and gender. The petition demands “that Ulta sever all ties with Flock and immediately shut off Flock cameras in Ulta parking lots.”
"“This vote is just the latest example of Angelenos speaking out, loud and clear, against sexual violence and rape culture,” said Elisa Batista, Campaign Director at UltraViolet Action, a leading national women-led gender-justice organization. “We do not want someone affiliated with the late pedophile Jeffrey Epstein and his accomplice Ghislaine Maxwell representing the City of Los Angeles, let alone the entire country, on one of the world’s largest stages.”
“The leadership of the 2028 Los Angeles Olympics should be free from any association with individuals connected to a child sexual abuse and trafficking operation—both morally and practically, given how critical these games are to Los Angeles and the entire country,” said Batista.
“Holding a position like Olympic Chairman is a privilege, not a right, and Wasserman does not deserve that right,” Batista continued. “Any excuses for keeping Casey Wasserman on the board are empty and a slap in the face to survivors everywhere.”"
Elisa Batista, campaign director at the advocacy group UltraViolet Action, said in a statement Tuesday that we are in solidarity with the courageous survivors showing up in defiance of Trump’s attempts to change the conversation at the State of the Union tonight.“
“It reminds us that we, too, have the power to fight back,” UltraViolet campaign director Elisa Batista.
National gender-justice organization UltraViolet echoes calls from L.A. Mayor Karen Bass to remove the chairman over Epstein ties.
“As millions of Americans and thousands of Epstein survivors continue to demand the full release of the Epstein files, Trump and his abuser buddies have instead chosen to release a vanity project wanted by no one,” said Elisa Batista of survivor advocacy group UltraViolet Action
This content is not just horrific and humiliating and abusive, but it’s also in violation of Apple and Google’s stated policy guidelines,” says Jenna Sherman, UltraViolet’s campaign director
The letters, part of a push to “Get Grok Gone,” coincide with the launch of UltraViolet’s Reclaim the Domain campaign, a broader fight against the nonconsensual creation and sharing of intimate images.
"We are really imploring Apple and Google to take this extremely seriously," Jenna Sherman, UltraViolet's campaign director, told Reuters ahead of the letter's release. "They are enabling a system in which thousands, if not tens of thousands, of people, particularly women and children, are being sexually abused through the help of their own app stores."
“Until each and every campaign supporting Jonathan Ross is taken down, GoFundMe will remain complicit in legitimizing ICE's campaign of terror and violence on our communities,” UltraViolet said in a statement.
“They’ve turned this tool of mass sexual abuse into a special perk for paid users," said Jenna Sherman, campaign director at UltraViolet
We’re launching a nationwide effort to hold the powerful people connected to Jeffrey Epstein’s network of abuse accountable. From rapid-response campaigns to high-visibility public actions, we’re making sure the 1,000+ survivors’ calls for justice are heard — not ignored. Give today to help keep the pressure on.