New Ads Target Prospective Students to Top Colleges and Universities With Information on Campus Sexual Assault Ahead of Application Deadlines

Thursday, 18 December 2014

Brett Abrams : 516-841-1105 :

New Ads Target Prospective Students to Top Colleges and Universities With Information on Campus Sexual Assault Ahead of Application Deadlines

Online Ad Campaign Targets Prospective Students and Parents on How the Princeton Review and Top US Colleges Handle Rape on Campus

A new online ad campaign from UltraViolet, a national women’s advocacy organization, is targeting prospective students and parents applying to some of the top colleges and universities in the US over their handling of issues of rape on campus. The campaign is aimed at pressuring campuses and the Princeton Review to include information for high school students and their parents on sexual assault prevention and response in their rankings of colleges and universities.

The ads – part of a five-figure national ad buy – target prospective students on Facebook across the country as well as current and prospective students at some of the 86 schools currently under investigation, including Brown, Columbia, Dartmouth, Harvard, Indiana University Bloomington, Vanderbilt, UC-Berkeley, USC, UVA, MSU, FSU, UNC-Chapel Hill, Emory, University of Chicago, and Hobart and William Smith Colleges, and Arizona State. The ads read in part:

“Applying to School X – You Should Know About It’s Rape Problem…”


In May, more than 35,000 UltraViolet members petitioned the Princeton Review to factor rape into next year’s college rankings, more than 700 UltraViolet members have logged calls to the Princeton Review and survivors of sexaul assault on college campuses have written to Princeton Review board members.


“With epidemic rape on campuses across America, it’s time to make colleges compete to be the best at addressing this issue,” said Shaunna Thomas, co-founder of UltraViolet. “One in five women will be sexually assaulted before graduating. Students and parents deserve to know which schools are addressing this issue, and which are sweeping survivors of rape under the rug. This is important information for prospective students and their parents – and the Princeton Review needs to stop shielding schools that protect rapists and provide this important information for our nation’s high school graduates who are applying to college.”

Last year, the Princeton Review acknowledged that they take the issue of campus sexual assault seriously but declined to include questions on a school’s policy towards rape on campus and rape culture in their school-by-school rankings for 2015.


For interviews with UltraViolet, please contact Brett Abrams at 516-841-1105 or by email at

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UltraViolet is an online community of over 550,000 women and men who want to take collective action to expose and fight sexism in the public sector, private sector and the media. Find out more at