UltraViolet: Goodell Out of Touch, Public Faith in the NFL is Tanking

For Immediate Release: January 30, 2015
Contact: Molly Haigh, 907-750-1999, molly@fitzgibbonmedia.com

UltraViolet: Goodell Out of Touch, Public Faith in the NFL is Tanking

At a press conference this afternoon, NFL Commissioner Roger Goodell made bold statements about his feelings on resignation and public support for the league amidst its domestic violence problems.

Nita Chaudhary, co-founder of UltraViolet, issued the following statement in response:

“Goodell has clearly lost touch with America, as the public’s faith in the NFL is plummeting. The NFL’s leadership vacuum on the issue of domestic violence continues to hurt the league. Polling shows women are fed up, a huge problem for a league currently relying on women for their future growth. The facts remain: under Goodell’s watch 55 cases of domestic violence went unanswered. The NFL needs leadership to get out of this mess, and Goodell is no leader.”

A recent poll by PPP, commissioned by UltraViolet, clearly refutes Goodell’s claims that they have “already begun” to restore public faith in the NFL. The poll found:
58% of women disapprove of the NFL’s handling of domestic abuse;
67% think the NFL should be doing more to combat domestic abuse in the league; and
55% hold a less favorable opinion of the NFL after its recent handling of the issue.

See the poll here: http://weareultraviolet.org/NFLUVPoll

Meanwhile this week, UltraViolet is in the midst of a national ad blitz slamming the NFL over its domestic violence problem. An edgy online ad, rejected and then reinstated by Sports Illustrated, will reach more than 1,000,000 people online by Sunday.

See the ad: http://bit.ly/goodellmustgo

Additionally, four giant truck billboards are currently circling Super Bowl festivities, the Phoenix airport, and Phoenix landmarks through the end of the big game Sunday. They will read “55 Cases of Domestic Abuse Unanswered: #GoodellMustGo.”

See truck photos: https://www.flickr.com/photos/79559505@N06/sets/72157650132004078/
For more information, or for interviews with UltraViolet, please contact Molly Haigh at 907-750-1999 or molly@fitzgibbonmedia.com.

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UltraViolet is an online community of over 600,000 women and men who want to take collective action to expose and fight sexism in the public sector, private sector and the media. Find out more at WeAreUltraViolet.org