UltraViolet Responds to Reebok Dropping Rick Ross

Statement from UltraViolet co-founder Nita Chaudhary:

“We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross. This is a huge victory for women, for the 526 survivors of rape who were brave enough to publicly confront rape culture, and for the nearly 100,000 UltraViolet members who have poured their hearts and time into this campaign. This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences. After Steubenville, Americans expect and demand better. Thank you Reebok for taking a stand.”

Nearly 100,000 UltraViolet members signed a petition demanding Reebok drop Rick Ross, more than 10,000 called Reebok demanding action, more than 2,000 tweeted the company, and nearly 100 protested in front of Reebok’s NYC flagship just last week. See photos here: http://bit.ly/reebokprotest

See the TMZ report that Reebok has dropped Rick Ross: http://www.tmz.com/2013/04/11/reebok-dumps-rick-ross-drops/