Reebok Drops Rick Ross

Nearly 100,000 UltraViolet members signed a petition demanding Reebok drop Rick Ross, more than 10,000 called Reebok demanding action, more than 2,000 tweeted the company, and nearly 100 protested in front of Reebokā€™s NYC flagship, before Reebok finally dropped Rick Ross and joined the fight against rape culture.

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