The campaign, led by women's rights organisation UltraViolet, is urging Ulta to cut ties with Flock Safety, whose AI-powered cameras can record vehicle number plates and where and when they are detected.
Although Flock Safety noted that the company had partnered with Ulta Beauty back in July 2025, the general public seems to have been made aware after a petition by Ultra Violet, a gender justice nonprofit that “works to create a more inclusive world for women and gender expansive people,” says Jenna Sherman, Ultra Violet’s campaign director whose work focuses on the intersection of tech and gender. The petition demands “that Ulta sever all ties with Flock and immediately shut off Flock cameras in Ulta parking lots.”
This content is not just horrific and humiliating and abusive, but it’s also in violation of Apple and Google’s stated policy guidelines,” says Jenna Sherman, UltraViolet’s campaign director
The letters, part of a push to “Get Grok Gone,” coincide with the launch of UltraViolet’s Reclaim the Domain campaign, a broader fight against the nonconsensual creation and sharing of intimate images.
28 organizations call on CEOs of Apple and Google to ban Grok from their stores for the chatbot’s role in generating sexualized pictures and videos of women and children
"We are really imploring Apple and Google to take this extremely seriously," Jenna Sherman, UltraViolet's campaign director, told Reuters ahead of the letter's release. "They are enabling a system in which thousands, if not tens of thousands, of people, particularly women and children, are being sexually abused through the help of their own app stores."
“Until each and every campaign supporting Jonathan Ross is taken down, GoFundMe will remain complicit in legitimizing ICE's campaign of terror and violence on our communities,” UltraViolet said in a statement.
“They’ve turned this tool of mass sexual abuse into a special perk for paid users," said Jenna Sherman, campaign director at UltraViolet
Gender justice group Ultraviolet has mounted a campaign to pressure Apple and Google to remove X from their respective app stores on the grounds that X violates their child sexual abuse guidelines.
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